We started with a customer request to make “spreadable bacon, namely mayonnaise.” At first, we were skeptical. Mostly because neither one of us really liked mayo much.
Then we started talking to people about whether a bacon-flavored mayonnaise would fly. We heard from a lot of people that just couldn’t wait for us to make it so they could use it on everything. They told us that sometimes they didn’t want salt, they just wanted bacon – so just mixing Bacon Salt and mayonnaise wouldn’t cut it. They wanted less mayo taste and more bacon taste – it should be Baconnaise, not “Mayocon” we heard. And many people requested a Lite and a Regular version, because some people loved Lite mayos and some people hated it (with a passion).
So we set out on another bacon-flavored adventure. Could we make a mayonnaise product that met our own high bacony standards? Could we get people as excited as they were for Bacon Salt (for which shrines have been built and songs have been written)?
It was at that point that we began a very unhealthy morning routine: eat a slice of bacon, try a version of Baconnaise, eat a slice of bacon. Compare. Improve. Repeat. Over the 6 months it took us to make Baconnaise, we estimate that we probably ate 20 pounds of bacon, consumed 5 large jars of mayonnaise and took 2 years off of our lives – looking for that exact and delicious flavor that we would be proud to call Baconnaise.
And then we did it. We tasted the smooth and slightly smoky taste that would henceforth be known as Baconnaise, The Ultimate Bacon Flavored Spread. We put it on sandwiches, salads, dips, fish, chicken, burgers and more. And they were all delicious!