Market Research

Understanding the market for any business you may be considering is a key component of strategy. Care Giver Solutions' products and services are designed for a wide variety of people. The demand for our products and services is growing every day. The worth of any product can only be measured by the demand for it. Bearing this in mind, consider the following statistics and market facts:

Market Facts

• Every day in the United States between 7,000 and 10,000 people turn 65 years of age. (National Alliance for Caregiving)
• Amost one-third of the U.S. population, over 66 million people, plays a caregiver role. Of this number, 59% have been a caregiver for at least three years. (National Alliance for Caregiving)
• Many Baby Boomers spend more time caring for their parents than they did their own children. (National Alliance for Caregiving)
• 80% of the aging population still lives in their own home. (National Alliance for Caregiving)
• A recent AARP survey indicates that seniors fear nursing homes more than death. (National Alliance for Caregiving)
• The average cost of a nursing home is over $90,000 per year and the average for assisted living is $50,000. (National Alliance for Caregiving)
• One in three senior falls in a given year; 50% will require assistance to get back up. (National Alliance for Caregiving)
• Cooking is the primary cause of residential fires; one-third of home fire deaths occur in homes without smoke detectors. (National Alliance for Caregiving)
• The typicsl PERS system in use today still utilizes technology from the 1980s. (Grande Systems, The Aging and Technology)
• There are currently only a little over two million PERS subscribers in the United States. With 10,000 people turning 65 every day, it would only take 6 and a half months for this number to potentially double! The market is virtually untapped! (Grande Systems, The Aging and Technology)
• The revenue from monitoring two million PERS units exceeds $74 million per month or around $888 million per year. It is almost a $1 trillion industry and growing every day! (Linear Corp.)
• People over 65 make up less than 15% of the U.S. population, yet they are the largest consumer of prescription and non-prescription medication in America. (National Alliance for Caregiving)
• 4 million new babies are born every year in the United States. (US CDC)

Network Marketing Facts

(Ted Nuyten and John Fogg in collaboration with BusinessforHome.org Foundation)

• More than 70,000 people around the world join a network marketing company every day.
• According to economist and best-selling author Paul Zane Pilzer: "Direct Sales is the best way to educate consumers about products and services they do not know about."
• The ten largest direct selling companies had combined revenues of $35 billion in 2011 and enjoyed 11% annual growth during the same period!
• Weak economies tend to have little effect on the direct sales industry. Global direct sales increased 10% from $139.7 billion in 2010 to $153.7 billion in 2011.
• Direct sales offers the potential for independent business owners to earn residual income (income earned after initial efforts have ceased).
• Independent business owners are rewarded not only for their sales, but for the sales of those they introduce to the business, and the sales of the ones they introduce...
• The youngest top-earner in direct sales is 18 years of age; the oldest is 84.
• 77% of direct sales transactions are done face-to-face.
• 74% of U.S. adults have purchased products from a direct seller.
• 89% of direct sellers surveyed rate their personal experience in direct selling as excellent, very good or good.
• Your business is about you and what you make of your opportunity.
• Remember, recruitment is done by the army... You are looking for business partners!